Ready for a Marketing Director, but not a full-time one?
I'm Kate Karagholi, a fractional Marketing Director with 25 years' experience. I join businesses for a few days a month to set the marketing strategy, get the right help in place and manage it to get the best results.
Without an experienced marketer in the business, it's common to:
Know what to do, where to spend and what to stop.
Your own team, a freelancer or an agency, sized to your budget and managed for you.
One page every month showing what's working and what's next.
What I can help with
Running a business is a full-time job. Marketing shouldn't be a second one.
Most owners I meet know marketing matters. They just don't have the time, or anyone experienced in the business, to lead it. That's the gap I fill.
I've led marketing for 25 years, for international brands and for small local businesses.
“As I did not have a marketeer in my team, Kate implemented many quick and effective marketing strategies… Our web traffic and sales respectively immediately showed double digit growth.”
Owner, Maddisons UK
Getting started is simple
Book a free assessment
A 30-minute chat about your business. Within 48 hours, you'll have my written report on where your marketing stands and what I'd do first.
Get your 90-day plan
A clear, fixed-price plan: what to do, who does it and what it costs.
I lead your marketing
A few days a month, with a one-page update every month so you always know where you stand.
You shouldn’t have to be your own Marketing Director.
You've built a business you're proud of, and you want marketing that helps it grow. To get there, you need someone experienced to decide what to do, get the right people doing it and keep an eye on what's working. The problem is that most small and medium-sized businesses don't have that person, so marketing gets done in bits and pieces, or put off altogether. That's frustrating when you know it matters.
I don't think you should have to be your own Marketing Director. I've led marketing for 25 years, for international brands and small local businesses, and I now work with small and medium-sized businesses as their fractional Marketing Director, a few days a month.
Here's how it works: book a free assessment, get your 90-day plan, and then I lead your marketing, with a one-page update every month.
So book your free marketing assessment. If you're not ready to talk yet, download my free checklist: Is your business ready for a Marketing Director? Then you can stop wondering whether your marketing is working, and know exactly where it's going.
Is your business ready for a Marketing Director?
A free 10-point checklist for owners. Find out whether it's time to bring in experienced marketing help, and what to do first if it is.
Questions
What is a fractional Marketing Director?
An experienced Marketing Director who works with your business for a set number of days each month, rather than full-time. You get the experience without the cost and commitment of a full-time hire.
Do you do the marketing yourself?
I lead it. I set the strategy, plan the work and manage the people who deliver it, whether that's your team, freelancers or an agency. You get experienced direction, without paying a director's rate for day-to-day tasks.
How many days will I need?
Most businesses start with two days a month. We agree it in your 90-day plan, and it can change month to month.
Is there a long contract?
No. We start with three months, then it's month to month with 30 days' notice.
What if we already have a marketer or an agency?
That's great. I'll direct and support them, so you get more from what you already pay for.
What kind of businesses do you work with?
Small and medium-sized businesses, usually 5 to 200 people, B2B and B2C, without a senior marketer in-house. I have particular experience in travel, leisure, events, hospitality, financial services and B2B services.
Will I need to hire a marketing team?
Not usually. Often it's someone you already have, a freelancer for a few hours a week, or the right tools. I'll recommend what fits your budget, and only what you need.
Do you only work locally?
I'm based in Cambridgeshire and happy to meet in person locally. I also work remotely with businesses across the UK.
What does it cost?
It depends on how many days you need. Your free assessment will give you a clear idea.